Anna E. Diaz
San Diego State University, BS Financial Services
Wharton School of the University of Pennsylvania, Certificate in Investment Strategies and Portfolio Management
RSF Foundation Professional Advisors Council
North County Estate Planning Council
Rady Children’s Hospital Foundation Estates & Trusts Council
Trusted Charitable Advisor
LEAD San Diego Graduate
Non-Profit Institute Board, Member
The New Children’s Museum (2016-2019)
Proficient in Spanish
Anna began her career in the private banking and wealth management industry in 1997. Prior to joining Dowling & Yahnke, she was a Senior Vice President and Private Client Advisor at a national private wealth advisory institution for 16 years.
Anna holds the CERTIFIED FINANCIAL PLANNER™ (CFP®) and Certified Exit Planning Advisor (CEPA) designations. She hold a Certificate in Investment Strategies and Portfolio Management from Wharton. Anna completed her undergraduate work in Financial Services at San Diego State University.
Anna was born and raised in San Diego. In her spare time, she enjoys outdoor activities such as running and swimming. Anna lives in Carmel Valley with her husband and their two children.
Why did you become a financial advisor?
Over the span of my 20 years of professional financial life I’ve developed an ability for building and retaining relationships in the financial arena. My love for understanding complex technical financial concepts and the ability to effectively apply them for the benefit of my clients is why I fell in love with wealth management. By understanding an individual’s needs, their financial risk tolerance and their objectives (charitable, family & legacy, financial independence etc..), I can apply the knowledge and financial wealth building tools to recommend a comprehensive “plan” that will achieve those goals. Through my experience, I’ve recognized that real life happens around “planning” and it’s both an art and science to effectively guide families towards their objectives. That’s what drives me and gives me the most personal satisfaction.
What is your favorite family tradition?
We call it “daily share”. At the dinner table we all take turns to identify 1) something beautiful 2) something we did well and 3) something that was challenging. The conversations are funny, at times quite serious and complex. We recognize wins and discuss the challenges. Keep in mind our children are 3 and 5 years old. It’s a great way to keep communication honest and open.
What book are you currently reading?
I am a voracious reader and almost exclusively read non-fiction. I am currently reading “The Big Leap” by Gay Hendricks.
Do you have a secret hidden talent?
I was a competitive Salsa dancer. Being around live salsa music and perfecting the dance feeds my soul in ways only a few things do. And it’s great cardio!
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